TASK 3- UNSUITABLE DSM APPROACHES

Unsuitable Digital and Social Media Marketing Approaches The following digital communications approaches are approaches of which we have decided are unsuitable for our Target Audiences:   Anti-Viable DSM Approach Justification Issues/Risks Display Advertising: Graphical advertising of which appears on websites. It includes many different formats such as text, images video and audio. Low click through…

TASK 2 -VIABLE APPROACHES

  VIABLE DSM APPROACHES ADVANTAGES + DISADVANTAGES – PRORITY JUSTIFIED Search Engine Marketing (SEM) – The process of gaining visibility through the use of paid or unpaid advertising. Run PPC campaign for the relevant search terms. SEO Optimisation – optimise the content in order to gain a higher ranking on the platform.   + Increased…

TASK 1 – SEGMENTATION

Segmentation Approaches Market Segmentation is a strategy of which involves dividing a large market into subsets of consumers (Chaffey and Ellis, 2012). Below is a list of the segmentation approaches Splash of Digital will use and the advantages and disadvantages of each approach; SEGMENTATION ADVANTAGES DISADVANTAGES Geographic Data of which can locate a consumer, computer…

SUBMISSION 1

ORGANISATION Pop Boutique is a clothing company based in Manchester City Centre who manufacture their own collection alongside specially selected vintage clothing. They have stores in Leeds, Liverpool, London, Manchester and Gothenburg in Sweden as well as over 150 clients stocking their own collection around the world.  PSOs 24/7 CUSTOMERS APP CORPORATE ADVANTAGES Large potential…

Hello & Welcome

What is DSMMCM1516 You already know that we’re Splash of Digital but you probably don’t know what DSMMCM1516 is? Ok, so DSMMCM1516 is the acronym for Digital and Social Media Marketing Communications Management 2015 – 2016. It’s the name of a unit on our Public Relations and Digital Communications course at MMU. What’s the plan?  So…