Unsuitable Digital and Social Media Marketing Approaches The following digital communications approaches are approaches of which we have decided are unsuitable for our Target Audiences:   Anti-Viable DSM Approach Justification Issues/Risks Display Advertising: Graphical advertising of which appears on websites. It includes many different formats such as text, images video and audio. Low click through… Continue reading TASK 3- UNSUITABLE DSM APPROACHES


ORGANISATION Pop Boutique is a clothing company based in Manchester City Centre who manufacture their own collection alongside specially selected vintage clothing. They have stores in Leeds, Liverpool, London, Manchester and Gothenburg in Sweden as well as over 150 clients stocking their own collection around the world.  PSOs 24/7 CUSTOMERS APP CORPORATE ADVANTAGES Large potential… Continue reading SUBMISSION 1