REFERENCES – SUBMISSION 2

 

Brassington, F. and Pettitt, S. (2006). Principles of marketing. 4th Ed. Harlow: Financial Times Prentice Hall.

Chaffey, D. and Ellis-Chadwick, F. (2012). Digital marketing: Strategy, Implementation and Practice. 5th Ed. Harlow: Pearson Education Ltd.

Chaffey, D. and Smith, PR. (2013) Emarketing Excellence: Planning and Optimizing your Digital Marketing. 4th Ed. Oxon: Routledge

Hult, T., Pride, W.M., Ferrell, O.C. (2012). Marketing. 16th Ed. England: South-Western Cengage Learning

Karjaluoto Heikki and Leppäniemi Matti, “Factors influencing consumers’ willingness to accept mobile advertising: a conceptual model”, Int. J Mobile Communications, Vol 3, No. 3, 2005, p. 198.

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